As we revel in this beautiful autumnal weather – more welcome than ever, a change in season provides us a moment of reflection. With change on the horizon, it's an end of an era for White Label Noba in retail and we're making way for a new beginning. 

Since I took that first leap of faith, founding White Label Noba from my kitchen bench, I have been rewarded beyond measure; being able to create and share collections that fill my soul has come second only to the joy of building relationships with incredible women.

Women who are fiercely proud of the lives they have shaped, and who are the embodiment of kindness, authenticity and belonging.  It’s those values that have underpinned WLN for over a decade; a lifestyle brand dedicated to making you feel just as good as you look.

Through the glittering highs and gentle ebbs and flows of daily life, the WLN community has felt like ‘home’ to me – but homes are made by the people who live there, not by bricks and mortar. And that’s why, the time has come to bid a fond farewell to our retail store and take this beautiful brand on its next adventure.In this season of deepening connections, of new growth and great personal joy, WLN is a reflection of all our stories – of the women we were, the women we are and the women we will become.

Throughout it all, my proudly homegrown Australian business remains driven by the heart - mine and yours.I look forward to writing this new chapter with you.

White Label Noba will continue to flourish online, and I will continue to design bespoke custom pieces for special occasions and bridal. In time, we'll bring WLN to you through city and country pop-ups and charity events.But first, it’s time for a little holiday - a chance to recharge and refresh! In the meantime, stay connected and follow our journey on Instagram to see where it takes us.